Bill Marsh is a family run business that has grown to be the largest automotive group in northern Michigan.

Started in 1982 by Bill Marsh Sr., the company is now operated by Bill Marsh Jr., Jamie Marsh and Mike Marsh. The owners take their responsibility to the company, employees and community very seriously. Their intent is to have the company set the standard for top customer satisfaction and employee loyalty.

The company has dealerships in Traverse City and Kalkaska and will soon be opening a J.D. Byrider franchise in Saginaw.

The Vision of Bill Marsh
To be the reference point for customer service in the markets we serve.

The Mission of Bill Marsh
“We strive to create positive experiences … every customer, every day.”

We are committed to leadership. We will be…
Leaders in our markets
Leaders in our communities
Leaders in innovation
Leaders in operational excellence

We will provide…
Growth for the future
Financial strength for the company
Opportunity for people

Bill Marsh is the largest automotive group in the Traverse City region. We represent 8 new vehicle manufacturers, 4 Used Vehicle Dealerships, J.D. Byrider (Traverse City & Saginaw), Brake & Alignment Plus+, Northern Michigan Line-X, Body & Paint Center, Used Car Tech Center and Thrifty Car Rental.

The People at Bill Marsh Matter at Bill Marsh

Although we are many different entities, we are one company; we will respect and support each other as one.
We are accountable for our attitudes, our actions and their impact on other people.
We will be candid and forthright in our communication.
Doing our jobs is important and will be valued and evaluated, but we recognize that life should be a balance between work and family.

Respected as a Company of Integrity

We will operate honestly and ethically
We will do what we say we will do
We will give our best efforts every day